Our Story
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I often tell people that I didn’t find Salt.xo, Salt.xo found me. Not once did I ever think my business would be skincare or that I’d be remotely involved in this industry. Though skin care was always a passion of mine, I never knew it was apart of my purpose. Salt.xo was birthed from me living in a state of discovery. Prior to starting the company, or even making a product, I spent 7 months researching and studying natural ingredients and it’s healing properties in skin and hair, and of course - the yoni.
I developed a true love for natural soaps in the process. From my first few experiences, I decided I wanted to get away from all the harsh chemicals and cancerous ingredients and go au naturalle. It was in this I had the idea to create my own. Hence, the birth of Salt.Xo.
I was a college student in my senior year at UCF when I decided to start a business. As you can imagine, being a college student I didn’t have a lot of money to invest in my company. I only had $67 dollars to be exact. I didn’t let that discourage me. My grandfather always taught me to start now with what you have, make something out of it, never be satisfied. And I did just that. I took the initial seed of investment and started making soaps in sample sizes. Making everything in my kitchen.
After a few takes, I promoted my first soap on Facebook in April of 2018. My family and close friends rallied behind me in a great wave of support and helped me promote my new soap line. The support was mind-blowing as it went from being my friends and family to people I didn’t even know. My #saltbaes.
I am humbled by the outpouring of love from all of you. I would like to thank my family for believing in me, my love for supporting me, and most importantly, I thank God for giving me this vision.