
Breaking Boundaries in Feminine Care
OUR STORY
"Hi! I'm Jhalesa Seymour, Founder/CEO here at Salt.xo. I often tell people that I didn’t find Salt.xo, Salt.xo found me. Salt.xo was birthed from me living in a state of discovery. Prior to starting the company, or even making a product, I spent 7 months researching and studying natural ingredients and it’s healing properties in skin and hair, and of course - the yoni."
A Purpose-Driven Journey to Empower Women
FOUNDER'S NOTE
In 2018, with just $67 and a vision, I started my natural feminine hygiene company while studying at the University of Central Florida. My journey began with a personal struggle—like so many women, I dealt with discomfort from products that disrupted my pH balance. I would search for solutions, only to be met with options full of harsh chemicals and synthetic ingredients that did more harm than good. I knew there had to be a better way.
That frustration sparked something inside me—a purpose I couldn’t ignore. I decided to take matters into my own hands and create a brand that truly cared about women’s health. I started making soap from scratch, using only the purest, most natural ingredients, because I believed women deserved products that worked with their bodies, not against them.
But this was about more than just hygiene; it was about empowerment. I wanted to create a brand that gave women their confidence back, that allowed them to feel clean, balanced, and in control of their own bodies. I wanted to set a new standard in feminine care, one that prioritized wellness, self-care, and authenticity. From day one, my goal was to impact generations—to build something that would stand apart from anything that had ever existed in this space.
I knew I could do it because God had already placed the purpose inside of me. This wasn’t just a business idea; it was a calling. What started as a small project in my college apartment has now grown into a movement of women embracing natural, effective solutions for their bodies.
Today, our brand continues to thrive, but our mission remains the same: to provide products that help women feel clean, confident, and cared for, naturally. This is more than a business—it’s a legacy of empowerment, self-love, and transformation.
The Secret Is Salt.Xo
Your Trusty #1
Voted the top feminine hygiene brand by women who know what’s up.
The Only Fem Care You Need
Say goodbye to endless aisles of iffy products. We've got the golden ticket right here.
pH-Friendly Perfection
Our formulas are gentle giants—tough on odors, soft on your most sensitive areas.

Why We Do What We Do
Try For Yourself
Gone are the days of hushed voices and closed doors when it comes to feminine care. We’re here to shake things up. Salt.xo is your safe, stigma-free zone where every product is a testament to our commitment to fearless, fun, and honest feminine hygiene.

Time to Switch
Salt.Xo VS The Rest
We're not just another option; we're the better choice. Say goodbye to harsh chemicals, questionable formulas, and one-size-fits-all solutions. With Salt.xo, step into a world where every product is crafted, keeping you in mind—from our gentle gels to our soothing bars. Need more convincing? Here's a glimpse of how we stack up against the rest:
Blog posts

Understanding Ingredients To Fight Acne

Unmasking the Truth About Vaginal Odor
